Navigating through Twitter I came across with a tweet by @iambiente that said “Nuevo campus de #Apple será el edificio más verde del mundo” ( The new Apple campus will be the greenest building in the world). So, knowing that I’m pretty hooked on this topic and Apple is a well-known brand I started to explore.
I’m sure that everyone interested in all the environment and climate change issues knows that today the Climate Week 2014 in NYC concludes. During this event, activites, conferences and workshops had taken place across NY city in support of the UN Climate Summit. Tim Cook, actual Apple’s CEO, participated in one of the events and announced that, as we all know, Apple is working on reducing its carbon footprint.Not only in the installations but in its manufacturing and chain supply, and adopting more ecofriendly measures such as not using dangerous chemical substances in its products. However, the new Apple campus in Cupertino, CA, was the bigger disclosure. He didn’t give a lot of details so I tried to investigate by myself. Actually, the Apple website has a very good section about its Environmental Responsability and a good video about the new center so, I haven’t had a lot of work.
The new building is being designed by Norman Foster+Partners (as you know if you’ve been reading the blog, this man and his team has me fascinated) and the goal is to built an innovative center that “has no net increase in greenhouse gas emissions”. The building will be ring-shaped and Sir Foster spilled one of his characteristic speeches: “It didn’t start as a circular building it really grow into that”. Seriously, I appreciate him, but man, architects can be a bit a pompous sometimes (wink).
The new campus is being built to meet the highest standards set by LEED. It will be powered by 100% of renewable energy sources, concretly solar power, and there will be no need to use air-conditioning for 75% of the year because of natural ventilation. Furthermore, 80% of the site will be open space and drought-tolerant plants and other resilient species will be used. In addition, they are planning the transportation to and from the campus to be greener too. I always welcome these kind of initiatives, commutate alternatives. Recycling programs also seems in good place in this company. They claim that their recycling programs collect a rate of 70% worldwide, when most of the companies only achieve a 20%.
Nevertheless, Apple has to start thinking more about ‘reuse’. The i·ambiente portal reminds us that, for instance, Apple buys gold to business without RSC. We all know that they can obtain it from recycling smartphones and other products. It’s a very good plan to built a greener building of course, but in a company like that they should also focus in that kind of issues and their carbon footprint. Specially, in the aluminium account. They already know it and we can congratulate them on trying to improve its life cycle and I’m wishing them good luck in their findings for new methodologies.
It’s hip to be green!