Keep in touch, Twitter. About the new Apple green headquarters.

Navigating through Twitter I came across with a tweet by @iambiente that said “Nuevo campus de #Apple será el edificio más verde del mundo” ( The new Apple campus will be the greenest building in the world). So, knowing that I’m pretty hooked on this topic and Apple is a well-known brand I started to explore.climate week nyc

I’m sure that everyone interested in all the environment and climate change issues knows that today the Climate Week 2014 in NYC concludes. During this event, activites, conferences and workshops had taken place across NY city in support of the UN Climate Summit. Tim Cook, actual Apple’s CEO, participated in one of the events and announced that, as we all know, Apple is working on reducing its carbon carbonfootprintNot only in the installations but in its manufacturing and chain supply, and adopting more ecofriendly measures such as not using dangerous chemical substances in its products. However, the new Apple campus in Cupertino, CA, was the bigger disclosure. He didn’t give a lot of details so I tried to investigate by myself. Actually, the Apple website has a very good section about its Environmental Responsability and a good video about the new center so, I haven’t had a lot of work.

The new building is being designed by Norman Foster+Partners (as you know if you’ve been reading  the blog, this man and his team has me fascinated) and the goal is to built an innovative center that “has no net increase in greenhouse gas emissions”. The building will be ring-shaped and Sir Foster spilled one of his characteristic speeches: “It didn’t start as a circular building it really grow into that”. Seriously, I appreciate him, but man, architects can be a bit a pompous sometimes (wink).

Apple_Campus_2_renderingThe new campus is being built to meet the highest standards set by LEED. It will be powered by 100% of renewable energy sources, concretly solar power, and there will be no need to use air-conditioning for 75% of the year because of natural ventilation. Furthermore, 80% of the site will be open space and drought-tolerant plants and other resilient species will be used. In addition, they are planning the transportation to and from the campus to be greener too. I always welcome these kind of initiatives, commutate alternatives. Recycling programs also seems in good place in this company. They claim that their recycling programs collect a rate of 70% worldwide, when most of the companies only achieve a 20%.

Nevertheless, Apple has to start thinking more about ‘reuse’. The i·ambiente portal reminds us that, for instance, Apple buys gold to business without RSC. We all know that they can obtain it from recycling smartphones and other products. It’s a very good plan to built a greener building of course, but in a company like that they should also focus in that kind of issues and their carbon footprint. Specially, in the aluminium account. They already know it and we can congratulate them on trying to improve its life cycle and I’m wishing them good luck in their findings for new methodologies.

It’s hip to be green!

Keep in touch, Twitter. About the new Apple green headquarters.

How much does your building weigh, Mr.Foster?

cartell documentalToday I’ve decided to write about a wonderful documentary I watched some months ago. How much does your building weigh, Mr. Foster?  is about the life and career of one of the most famous architects of the century, Norman Foster.

The first time I watched it, was in the Verdi Cinema in Barcelona, and had hit me both architecturally (as a building engineer that I am) and emotionally. Seriously! Several hours and days two feelings had been lasting to me, very difficult to live together!

The first one, the greatness. The greatness of the ideas and buildingsHearst-Tower that have been created by Foster and his team. Perhaps I’m exaggerating, but I was fascinated to have the opportunity to see these works in person, as there are real. To appreciate the skyline with the Swiss Re tower in London and go to Columbus Circle in the Big Apple, New York, and see the curious Hearst Tower.

And the second feeling, the smallness. The smallness you feel, both as a student of this world or as a worker, what has succeeded by this man and you’re not even in the beginning of the way… However, you should try that first impression lasts more, shouldn’t you? Try to think that one day you’ll find your way. Mr.Foster has been saying constantly that he had to performs struggle to find his way.

The leaning of the sensations described earlier also falls due to the excellent quality of the documentary, especially the photography and music. I think we don’t only have to appreciate the beauty of the aerial images of buildings, the places where the architect is skiing in the early stage and the final cause a very nice sensation, too.

And finally, I want to mention one part that I especially like. The part of the documentary Masdardedicated to the city of Masdar in Abu Dhabi, an ecological model city, designed by Foster & Partners team. Since I started studying my degree and master, I’m very attracted to Sustainability and I think this project is an inspiration. Convey the idea of leaving a low carbon footprint in this world is for everyone.

I mention that everything written is personal opinion, so if you want to experience it you must watch the documentary. You’ll also find the story behind the curious question of the title 🙂

Here’s the trailer if you want to see it. Enjoy!!!

How much does your building weigh, Mr.Foster?