“Architects are spending one out of every six minutes online using social media” according to sources like PRweb.com
Well, actually a lot of people nowadays is spending more and more minutes every day to social media, so why architects shouldn’t? Their public and young staff is all using social media and they know that it is a real opportunity to promote their business growth, self-brand and community engagement. Besides, architects are usually artistic and creative people who like to show the world their concerns and creations. Therefore, in this actual world where the use of Instagram is rapidly increasing and having more and more followers, architects are finding their own place and keeping pace with celebrities and starlets.
Recently, in the Architizer blog and interesting post about architecture instagramers appeared. It quotes Alexandra Langer, an architecture critic, who wrote an article for Dezeen magazine about social media practice of famous architects. She said about one famous architect: “His Instagram has a lot to do with the architecture of self-promotion, but little to do with actual building,” and “The same goes for many architects’.
Is that true? Yes, apparently. As I have said before, architects (and come on, many people) like to be self-appreciated and like to promote their designs and pictures. One of the Instagram’s goals is that, to share your pics and receive the best possible amount of likes. And you know you like it! I think it is good to stimulate yourself a bit.
On the other side, I also believe it is very important not only to promote your own work but to show engagement with general architecture followed by culture, public art and community space. I believe people interested in architecture and design would appreciate an account where it is possible to find a mixture. It is very practical and (really!) comforting. It’s like having a little architecture visual library in your hand. The photos of actual and historic buildings are lovely with a pinch of filters.
The Architizer blog I was talking about so had made a research and had found these “media-savvy creatures” in Instagram. They’re not the more famous in the world but rather young and anonymous who like the freedom to share their passions. Well done!
Here you can find my favorites among this Architizer list : @mauriciotufino @the_architext @vitovillabilbao @lifesansbldgs